In today’s digital marketplace, there is a definitive need and use for video in any business. Regardless of your industry, your audience is on all of the social media apps and websites such as Facebook, Instagram, LinkedIn, Reddit, and more.

Those websites are implementing video in their interfaces now more than ever, allowing you to reach your audience in a number of ways with video.


Here are some video content facts from 2017 you may want to consider as you build your 2018 marketing strategies:

  • Video content now represents over 70% of all internet traffic.
  • Facebook users alone watch billions of videos per day.
  • Companies implementing video in their marketing grow revenues 49% faster year-over-year than companies that don’t.
  • Companies that implement video also statistically have 27% higher click through rates (CTR) than those who don’t.
  • They also have 34% higher web conversions from video assets than companies who don’t use video.

Today, video is arguably one of the most valuable types of content your business can use in everyday marketing and business development strategies.

So why aren’t more businesses using video?

One of the main reasons businesses skip out on using video is because they can’t afford it. Average rates for just one 30-60 second commercial video is between $15,000 – $20,000! This rate includes everything from filming to post production editing.

Most small businesses can’t afford video at those prices! Eliminating the use of video all together is understandable when prices are so high.

Well, we are here to give you some hope! You have more options than you think!

Even though you may not be able to hire a film studio to cut a short commercial right now, there are way cheaper and more effective video options out there.

First, Pick an idea, short and simple that you can relay to an audience.

Outline a goal or clear objective for the purpose of this video.

Second, break out your phone, tablet, or webcam. Use the recording assets you already have.

If you have a smartphone no more than 4 years old, it is most likely valued at $300 or higher, meaning it will have a decent enough camera in it that you can capture good quality video.

Even using a selfie stick style and talking straight to the camera works well for the purpose of getting started with video. If you are trying to create content on a consistent basis, this is a great way to produce video quickly.

“To implement low-cost video in your business I would pick up your phone, get a selfie stick, get a little gorilla tripod or whatever.” Joe Rare – Zero Hour Media

Pick a nice clean-looking area for a background. Make sure you have enough light so you are not darkened in the video, and have at it!

Third, don’t be afraid to be yourself on camera!

Don’t be afraid to show you or your brand’s quirks, humor, or style. If someone is watching your video, they want to get to know YOU just as much as they want to know your brand.

Don’t worry about messing up on camera. Not only can you re-record your video, but remember it doesn’t have to be perfect. Be genuine!

In a lot of cases, your audience will identify with you on a more personal level if you show some imperfections in your videos. It makes you more human and more relatable to them.

Fourth, stay consistent!

Consistently putting content in front of your brand’s audience will help you stay in the forefront of your customer’s mind. As soon as you stop being in front of your audience, they will forget you are there.

Luckily for you, you can create low-cost video and implement it into your content and marketing strategies without wasting too much money or time.

Cameron Smith

Cameron is a Marine Corps combat veteran, a husband, and the Director of Video Content at Zero Hour Media. With his bachelors degree and hands on experience being in Video Production, his topics of expertise revolve around video content, filmmaking, and the processes of client-to-filmmaker relationships.