CASE STUDY

The Mission

To build awareness of the business, create a brand, and provide a lead generation plan for them.

Scott and Eric are Veterans who want to live life on their terms and operate a business around their passion; Offroad. Their business, Candor Offroad, was a brand new shop, focusing on 4×4 vehicles.

Starting from Zero, we were tasked with developing their website, branding, video content and helping them successfully launch. New business would be essential to keeping the doors open. Lead generation and driving interest for local 4×4 enthusiasts is the goal.

The Plan

Build a custom website that speaks directly to their audience, filled with relatable imagery and shareable content. The website should engage and drive visitors to ask for a services quote.

Advertising via Facebook and the use of Video in the marketing plan will help create visibility for the new brand, showcase who they are as Veterans, and 4×4 enthusiasts while proving their knowledge of the industry.

Video advertising will run for reach while also offering click-through to the website for engagement in services. A combination of Facebook Ads and Google Adwords will be the driving factors of extending brand reach and inbound marketing efforts, coupled with a return-path marketing strategy, to communicate with those who engage with the brand at any level.

The Result

Candor Offroad is building a loyal following and growing their service offerings, becoming recognized as a premier 4×4 shop in Northern California.

Offroad enthusiasts are bringing in projects of all sizes, ranging from lift kits and suspension systems to full rebuilds. Combined with their metal fabrication expertise, they can handle all needs for their fellow Offroad community member.

The brand is directly positively recognized on various social media channels throughout their local region and the Offroad community.