You need to be obsessed with data if you want to build or grow your business. Most of what we do is simply to collect data to continue optimizing.

Decisions are made around data every day and if you don’t understand it or watch it, you’re going to have a really difficult time being an entrepreneur.

Data matters… engage it.

Joe Rare

Joe is a Co-Founder of Zero Hour Media and is the lead on all things marketing for the company. He attended the University of California, Santa Barbara where he studied Economics. You can usually find him speaking to an audience, whether in person or behind a camera, about the most relevant topics in marketing and business today. Joe is the driver behind the race car that is ZHM.