Getting started with video starts with one simple task: start recording.

“Start shooting. That’s it.” – Joe Rare, Co-Founder of Zero Hour Media

What Do I Record With?

Today, all you need is the phone that is carried in your pocket. Don’t be afraid of being zealous as personality is hard to see through a camera. Either prop the phone up or mount to a small tripod to gain some distance and press record. The method does not matter, just as long as you’re recording.

Some Tips:

  • Use the main side camera (the one not made for selfies) as this will produce better quality
  • There is no such thing as being over zealous. Personality through video is hard to see and no one wants to watch a boring video

Now that I’ve recorded, what do I do with it?

Now that the hard part is done, there are two options: Publish and receive feedback or just use as practice.

Outside Critics

If you’re feeling more ambitious, then go ahead and publish the videos! Remember, receiving feedback from others is crucial for improvement. By combining outside opinions with your image of what you want will inevitably lead to a better product.

“The trouble with most of us is that we would rather be ruined by praise than saved by criticism.” – Norman Vincent Peale

Just for Practice

Practice makes perfect. Don’t be discouraged by the first videos not turning out the way you wanted. Don’t be discouraged if the first round of videos don’t live up to expectations. Instead, use them as a baseline of where you started and compare down the road to see improvements.

“We are what we do repeatedly do. Excellence then is not an act but a habit.” – Aristotle

Don’t Be Shy!

Closed mouths don’t get fed. This saying that many parents tell their children applies to business. Don’t be paralyzed by the desire to be perfect. Get the content out there and watch your business grow!

Jacob Owen

Jacob Owen is a Business Analyst at Zero Hour Media. He is currently a full-time student at American River College, majoring in History. He will be transferring to CSUS in Fall of 2018. As a Marine Corps veteran, he uses his researching expertise with statistical knowledge to employ empirical data for Zero Hour Media.